Tag Archives: selling books

Keywords and Visibility on Amazon


If you, like me, have been having trouble categorizing your book in order to get better visibility for sells, this link might help.  I was using random keywords related to highlights of my book, but not coming up well in searches.


I had enormous difficulty in getting the correct keywords through KDP for visibility until I ran across this rather obscure piece on KDP’s site.  I was using all the wrong keywords.  The keywords that I was using were all related to my book, but they were NOT the specifically programed words and phrases that Amazon uses.  I was barely able to find my book in search results until I ran across this page.  Now, I have sold more books in the past two weeks than I had in the past two months, just by getting these correct keywords into place.

It seems that Amazon has specific keywords programmed to assist or enhance searches that I was not aware of.  Now I can find my book on the 1st through the 30th page of any search I put in using these keywords.  You can still use random words and phrases, provided you remember to put a comma between the phrase and the word, but these specific keywords may be most helpful.

You will see a list of broad genre selections.  Click on the one or two (you are allowed up to two) that best fit your book and you will see a spreadsheet that shows keywords.  Choose some specific keywords (you are allowed up to seven) from the list.  Try those.  I’ll bet you will see improved results.  I sure have.  If you lose this link, it is under help for “Browse Categories”.  Hope this is helpful to new authors, or any author who needs enhanced search results.  It has certainly improved my visibility.

This page is NOT in the edit book details where you put in your selected genre, this is in the help guide.  You have to then go to edit book details to make your changes.

Categories With Keyword Requirements:

In order to list your title in certain sub-categories, you’ll need to add Search Keywords in addition to the categories you choose for your title.

Click a category in the list below to see the keyword requirements. 

Search Keywords MUST include at least one of the keywords or phrases listed next to the sub-category.

Science Fiction & Fantasy


Teen & Young Adult

Mystery, Thriller, & Suspense

Comics & Graphic Novels

Literature & Fiction