Promo Results

I always like to put up a little note after a promo to let folk know what’s working and what’s not.

Ereader News Today has always been good to me. I have sold between 100 and 400 books each time I have done a promo with them. I have done four promos.

A few things have changed since my last promo in July:

The way Ereader News Today works, they post to their site, which only brings a few sales, then the  books get posted to their Facebook followers of which they have nearly half a million. That’s when the real sales start kicking in.

For one thing, Facebook has started limiting newsfeeds to those people who “like” or “comment” on posts frequently. Others remain in the background unless you visit their page. You’ll not see everything from pages you have “liked” unless you respond to the posts regularly.

So those half a million followers from ENT are a dribble compared to what they used to be. That’s why ENT is begging people to “like” or “comment” on their posts all the time. They want to be seen.

The other thing is Kindle Unlimited. And not JUST Kindle unlimited. There are quadzillion little sites posting free and bargain books all over the net. Kindle Unlimited has taken a significant number of folk who are regular readers and given them an opportunity to keep plenty of books on hand, so those people aren’t browsing for books in other places so much anymore.

Bottom line: This promo fared worse than any I have done in the year I have been doing them.

Though I managed to get onto three best sellers lists, I only sold 44 books on that first day. That was a shock. I have sold that many before just moving the book to 99 cents without doing ENT.

Yesterday, I moved 7 books with the Read Tuesday promo going on. So, just over 50 for the two days.

But, I sold books! I have new readers. Yay!!!

It would be wonderful if they all wrote a quick review!

Mildly disappointed in results though, I’d be lying if I didn’t admit that.

BTW, ENT is working on improving exposure. They have been posting on Facebook to all of their followers to join up for receiving promos directly to your inbox like BookBub does. Subscribers will get instant daily emails to tell them about books they might be interested in. If you are a reader, be sure to subscribe. I think, ultimately, they will be as formidable as BookBub and not nearly as expensive. 

There is a new five star review on the page. Thanks for that! (Bit of a spoiler, but nice to know the reader liked the story.) Also, a very good example of how different readers take away different things from the writing.

Working quietly on a few new projects, and Naked Alliances is sitting still. I’m about halfway finished with the editing.

Red Clay and Roses will remain at 99 cents until Sunday, December 14^th.

Readers and Holiday Shoppers #amreading

Got someone on your Christmas list that is hard to shop for?

What about books?

The Read Tuesday campaign is off to a good start and the preliminary catalog is now available.You can review it here. See if your favorite authors are listed or get to know some new ones here. This second annual Read Tuesday is like Black Friday and Cyber Monday, but it’s all about books, and it’s HUGE!

This is your opportunity to view a variety of authors; both traditionally published and independently published, and see what books are available at great savings. These books are a great gift item. If you know the reading preferences of your friends, browse the catalog and check them out. Then, on Tuesday, December 9^th, grab yourself and your friends a few.

Red Clay and Roses will go on sale Monday, December 7^th, and be available at 99 cents for one week throughout the Read Tuesday campaign.  Many authors are listing their sale prices early, and some will have sales continuing throughout the week, but

ALL will be discounted on Read Tuesday.

I have an Ereader News Today promo going on Tuesday as well, so if you want the book at a good sale price, support an author and buy early, help bring that ranking up for the big event on December 9th. The Russell Home for Atypical Children thanks you, too!

Quick Reminder. Post Your Book’s Cover(s).

Authors, if you haven’t posted your book’s cover(s) into the Read Tuesday catalog, you can do that now, Here.  If you have not signed up to join Read Tuesday, what are you waiting for?  Read Tuesday is a promotional event, like Cyber Monday, or Black Friday, but it is all about books.  All you have to do is sign up, and agree to discount your books for one specific day. Oh yeah…and tell all of your friends and family.  It’s going to be HUGE!

Read Tuesday: We need your help to get the word out!

All you Facebookers: We need your family and friends.  Help us promote this event with a post to your Facebook account.  This event is like Black Friday or Cyber Monday, but it is all about books. It can read something like this:

“Authors interested in promoting your books?  It is easy to sign up.  Gift Givers: Support the Indie Author & the Traditional Author and give the gift of books for the Holidays this year. This is going to be HUGE! December 10th! Mark your calendars. Free and 99 cent books. HUGE discounts. http://readtuesday.com/.”

Feel free to copy and post to your Facebook site.  Post it to your group sites, as well!  Or make your own message!  (Copy and paste the Read Tuesday URL http://readtuesday.com/ into your Facebook status with your message!)

When you post the link, a gold bow will appear in a thumbnail with a link directing folk to Read Tuesday’s site.

We appreciate your support.  Participate!  Get your books signed up today!